Satellite Radio; Buyers
With Sirius and XM continuing to land partnership deals with
just about every vehicle maker on the planet, the option to
add Satellite radio in your new vehicle is being offered at
more and more automobile dealerships across the U.S.
Though still not a common "standard" feature, the appearance
of satellite radio as an available "option" has more than tripled
over the past three years.
Factory-installed and dealer-installed options: Both Satellite
radio companies encourage automobile manufacturers to 'factory
fit' Satellite radio systems, this increases the chance that
auto buyers will become subscribers.
New vehicles boasting a Satellite radio option come off a manufacturer’s
assembly line with either a partly or fully equipped Satellite
radio system. In most cases, a new vehicle will arrive at a
dealership with a factory-fitted in-dash "Satellite Ready" radio.
The dealer will then quote a price to supply and install the
remaining equipment necessary, usually the Satellite tuner and
Without doubt the option of factory or dealer-installed Satellite
radio in your vehicle has its benefits; a clean installation
with no visible hardware, plus the best sound quality available
being the most obvious. The price quoted at dealerships varies
depending on the type of equipment, but expect to pay between
$300 to $800. The good news is that you don't have to go with
a dealer-installed tuner and antenna; you can purchase after
market gear and install it yourself for great results and big
Subscription costs: Although there are many vehicles now available
with Satellite radio as a manufacturer-supported option, this
typically does not include the cost of the subscription to the
service, only the cost of the equipment. However, the majority
of automobile manufacturers and dealerships are offering incentives,
normally a three-month trial subscription to the service with
no activation fee.
Can I choose which Satellite radio service? Unfortunately, exclusive
deals made between automobile manufacturers and Satellite radio
service providers, mean that few dealerships are able to offer
a choice of Satellite radio services (see chart below).
Which vehicles offer a Satellite radio option? The chart below
shows which Satellite radio services each automobile manufacturer
is offering. It’s worth remembering that not all the models
in a manufacturer’s vehicle range offer Satellite radio
as an option.
Before long I think we will see Satellite radio become a standard
feature in all new vehicles across the nation, with a buyer
only having to decide on a payment plan and activation fee.
Furthermore, buyers will have the choice of either service.